Plemix

Wow…the stunning fourth handset of the Black Label Series, New Chocolate (LG-BL40) is now on my desk. This is another highlight-able phone after the transparency device-Crystal recently. LG never shied away from experimenting. The New Chocolate is not merely the next of the Chocolate, but in touch with the technology growth, just like Viewty Smart closes to Renoir and Crystal walks with the Arena. Let’s save the time and check it out.

What’s inside? The New Chocolate, a battery, a charger, a data cable, a handsfree, a CD-ROM as well as a user’s guide.

This bold new shape is designed with sleek sophistication plus an unconventional 4” wide screen. It may not be everyone's cup of tea, but one thing for sure: it offers you more than the phone in the market with its extremely large display.

At the top, we have the 3.5mm audio jack and the Power/Lock key. Both are easy to access and nice to use.

Turn to left side, there’s a single key which starts the music player. The microUSB port is on this side as well.

The volume rocker and the shutter key are on the right side of the device. You may notice that the shutter key is very stylish, wide and rounded, and quite comfortable to use.

The 5MP camera is alongside the LED flash placing at the back. It is keeping the "less is more" style as the front.

Take off the battery, you may access to the SIM card compartment and the microSD card slot which is expandable up to 32 GB.

With the widened 21:9 panoramic display plus 3D-styling with some visual effects on the menu icons, you may enjoy the new level of visual comfort by operating the apps. And it is very finger-friendly. The main menu can be view in portrait and landscape mode as well.

With LG’s upgraded and intuitive S-Class UI, everything from homescreen to dropdown menus rolls, sweeps in, unfolds and rotates are extremely smooth and responsive. We are now on the Cube interface. The four homescreen panes correspond to the four sides of a tall 3D block.

The keyboard on the New Chocolate. The QWERTY keys are big enough and it is much harder to tap the wrong key. The touch feedback is very responsive, and typing is very accurate.

The new Chocolate is essentially reinventing the way we view and use mobile phones. The unconventional wide screen enlarged the optimal space for “on-the-go” computing, offering entirely new experience on entertainment: Playing on the perfect music players, which is with the small virtual vinyls which can be lined up on a rotating dial to display the albums. Watching a widescreen movie via theatre-like movie player is very brilliant. The 7.2 HSDPA provides speedier internet and e-mail. The New Chocolate packs enough skill to make comparison with some powerful smartphones in the market like Hero and Onmia HD.